Youth Invest Partners—a newly unified organization formed through the strategic alliance of Venture Philanthropy Partners and Raise DC, focused on advancing youth opportunity through philanthropic investment.

Executive Stakeholders, Board Members, Client Representatives, Creative Director, Creative Services Director, two Senior Designers, Copywriter, Web Consultant

• Conduct brand audit, stakeholder research, and naming exploration

• Develop new name, logo, messaging framework, and identity system

• Design and build responsive website and digital assets

• Create comprehensive launch collateral and campaign materials

• Led end-to-end project management and multi-stakeholder engagement across both founding organizations

• Facilitated discovery through interviews, surveys, and collaborative working sessions with 30+ participants

• Managed naming exploration and brand alignment workshops, incorporating iterative feedback and approval loops

• Directed development of the full identity system, including logo, tagline, mission statement, and brand voice

• Oversaw content development, UX design, and website production, maintaining visual and functional alignment

• Ensured on-time delivery of all branded materials, including documentation, collateral, and public-facing content

• Led live training sessions with the client team on web functionality and content management best practices

The rebrand began with an intensive discovery phase to unite cross-sector board members and investors from across the country and define a clear, shared path forward. Through collaborative research, we clarified core values, strategic positioning, and naming criteria that reflected a collective vision: youth-centered impact through philanthropic partnership.

To achieve alignment, I co-developed and facilitated a series of stakeholder workshops and engagements—guiding participants from values articulation through visual identity exploration, including palette and logo selection.

Once the new name, Youth Invest Partners, was approved, we transitioned into concept development—crafting a cohesive visual and verbal identity that conveyed momentum, equity, and partnership. The final logo integrated elements from both legacy brands and was paired with a vibrant palette and tagline: Collaborate. Innovate. Transform.

In parallel, we produced a responsive website and comprehensive campaign toolkit—including a fact sheet, case for support, and branded social assets. The brand launched at a public-facing event, supported by a coordinated digital rollout.

• New brand identity successfully launched and introduced via a multi-phase campaign

• Achieved near-unanimous approval from board and stakeholder participants

• Website and assets helped anchor all external communications and fundraising efforts for the $4M+ annual organization

• Project led to repeat business, including the Youth Invest Partners Legacy Impact Report—generating over $40K in additional revenue