The Greater Washington Community Foundation—a philanthropic leader advancing equity and opportunity across the Greater Washington area. Founded in 1973, it is the region’s largest local non-profits and a long-standing advocate for local communities.

Client Stakeholders, Creative Director, Creative Services Director, Two Senior Designers, Web Consultant, Copywriter

• Redesign the GWCF website to reflect a modernized identity that puts community first

• Develop a printed fundraising campaign brochure

• Support communications goals through storytelling, donor engagement, and impact visualization

• Maintain brand consistency across digital and print platforms

• Oversaw end-to-end design execution across web and print deliverables

• Facilitated discovery sessions and led feedback sessions with clients marketing department

• Directed visual strategy, UX planning, and phased rollout for the website

• Implemented Squarespace layouts using platform-specific features, custom CSS, and HTML enhancements

• Maintained consistent communication throughout the project lifespan, ensuring all deliverables and client needs were met

GWCF’s 50th anniversary marked a turning point for its communications strategy. The Foundation needed a cohesive platform to reflect its growing regional role, engage new donors, and showcase impact through a human-centered lens.

Following our participation in GWCF’s milestone anniversary event, we conducted a site audit and held strategic planning sessions, where we identified content priorities, accessibility gaps, and new UX opportunities. We worked with the client to streamline their navigation to help their users to where they need to go faster.

We then designed a clean, modern, and emotionally resonant website that presents GWCF’s mission with clarity and depth—serving both longtime partners and new audiences. I built the site directly in Squarespace using native tools, enhanced by custom CSS and HTML to maximize functionality and maintain design fidelity.

In parallel, we supported the “Igniting the Power of Philanthropy” campaign through a printed fundraising brochure that combined milestone storytelling, impact data, and donor messaging. The piece visually reinforced the Foundation’s values and served as a pivotal engagement tool across events and donor outreach.

All assets reflected the Foundation’s refreshed brand system, which we honored while introducing customizable, user-friendly templates for future campaigns and initiatives.

• Brochure deployed as part of anniversary campaign, supporting donor conversations and outreach

• Ongoing partnership expanded to include office architectural design and environmental graphics in 2025

• Strengthened GWCF’s ability to convey impact across platforms and engage broader audiences

• Website scheduled to launch in September (following client-requested delays), featuring enhanced UX, stronger narrative structure, and visual consistency