Our client was an entrepreneur with plans of expanding her portfolio, and our target audience were affluent and adventurous 30-45 year olds within the DC and Florida areas.

I collaborated with a Creative Director, two Level 3 Graphic Designers and a web development consultant.

Led a team of two designers through all major design stages, recommended key features and functions to the client, established design direction, and coordinated with web developers.

Create the brand identity of a new private yacht charter company that offers highly-personalized vacation experiences, design a website, and assist with a launch campaign.

The client came to us with an interesting challenge: preparing a brand around a name, a boat and the capability to craft your own trips through the Caribbean. They had a vision, but lacked the content and direction to get there. We began the project with a brainstorming session. We pitched multiple ideas on how to better explain her services and prepared some simple exercises to determine our target audience. Then our Creative Director prepared a Creative Brief that established the critical touch points for the brand. I then collaborated with the client on a weekly basis to continue building out her brand proposition.

Initially, the client wanted a straightforward website with a few images, testimonials, and a contact form that allowed users to write down their itinerary. However, this lacked the finesse and brand experience we were looking for. I recommended a more white-glove approach: reduce client input as much as possible by automating the trip planning process. We did this by working with our web developers to generate a custom trip planner that would feed start, additional and end destinations to a contact form. This planner would then be complimented by an interactive map that showed each of the charters destinations and descriptions of what to do in each location. We topped it all off by making the charter a centerpiece of the website by dedicating multiple sections to its amenities, and interior design.

Lastly, in conjunction with designing the logo, we used maritime imagery to convey a sense of relaxation and curiosity in potential visitors.

The website was prepared in time for the client’s first booked trip and helped secure multiple new charters since its launch. Check out the website here.